Services

Format Guide

Specs

Cycle Calendar

An integral part of the service offering by PML Group and available to Source out of home Ireland clients. Every poster site and bus poster is inspected every 14 days on a 32 county basis. A guaranteed 100% inspection ensures accountability and a tangible return on client’s investment in the medium.

Provides our clients with comprehensive market data regarding the value and weight of Outdoor campaigns. The information is broken down by products, by advertisers, and much more on a cycle by cycle basis. The information covers both traditional and ambient formats on a 32 county basis.

An invaluable research service providing post campaign awareness levels and poster design rating results across all formats. All major Source out of home Ireland campaigns are researched resulting in shared learning and insights for our clients.

A bespoke mapping service that can be tailored to briefs and clients requirements to assist in the planning and buying process. It combines a wealth of market data including census, business data sets, household budget surveys, national road networks in addition to integrating proximity of site locations and target market profiling.

iQ is a new data integration Out of Home research system. Based on our long etablished Poster Impact research service, iQ provides invaluable and revealing new insights into the Out of Home medium and its audience.

iQ efficiently integrates data on over 9,850 Out of Home campaigns and over 71,400 individual respondents to provide key trending information and audience profiling. It acts as a key planning tool in assisting format selection, targeting core audiences when and where they socialise, work and travel, in addition to profiling your campaigns against category, socio-demographic and industry benchmarks. Updated every two weeks with 50 new campaigns and 300 new respondents, iQ and Poster Impact are a must in planning and evaluating your Out of Home campaigns.

Centum grading is a design scoring matrix based on key characteristics in a poster that can have a measureable effect on the recall of a campaign. Using the matrix a poster design will get a Centum grading score. Should it fall below an average index level recommendations are provided to show how the overall score can be improved upon.

Poster Panel Rating is a bespoke PML Group site classification system that is a mandatory planning/buying tool applied to all campaigns booked by Source out of home Ireland. This service delivers real accountability, quality control and return on investment in the medium for our clients.

An invaluable research service providing post campaign awareness levels and poster design rating results across all formats. All major Source out of home Ireland campaigns are researched resulting in shared learning and insights for our clients.

Digital ooh centre is PML Group's new dedicated digital out of home division. By delivering more impactful visuals and greater consumer engagement, Digital ooh brings new dynamics to the outdoor medium.

With advancing technologies and continued investment, the digital ooh landscape is steadily evolving - and with accelerated growth expected over the coming years - it is now more important than ever to keep abreast of new and exciting opportunities.

Digital ooh centre provide PML Group clients the level of expertise and accountability they are accustomed to. Replicating the advances made with our AmbientPlus division in the ambient market, we are the experts in the digital ooh field.

For more information about Digital out of home opportunities and how it can make a positive impact on your advertising please contact Michael or Conor on 01 668 2900.

Click below to view the Digital ooh centre video